Paula & Bruno

Founder
paula@brux.ee

I discovered the raw food world around 2013, when my Pomeranian Flint was diagnosed with alopecia-X. In my search for remedies to help improve his skin and coat condition, I stumbled upon an article about raw feeding. At the time, there were no balanced raw mixes available in Estonia, so I started reading everything I could find online about raw nutrition for dogs. I began making his meals myself and fed raw for a while, but eventually lost confidence, worried that I might not be balancing his diet properly, and returned to feeding kibble.

I found my way back to raw in 2018, after getting my Nova Scotia Duck Tolling Retriever, Bruno (hands down the pickiest eater on this planet). I tried every kibble out there, from budget brands to premium, but nothing worked for him. Then I remembered raw feeding. To my surprise, a few Estonian stores had started offering balanced raw mixes. I switched Bruno to raw and we’ve never looked back.

I’ve always been an entrepreneur at heart and dreamed of doing something meaningful in the pet industry. As things began to align, Katrin and I decided it was time to bring to life the raw food company we had talked about for years. And so, BRUX was born – named after the most special dog I’ve ever met, Bruno.

For me, the vision behind BRUX has always been simple: to make raw feeding more accessible, more affordable, and more appealing to a wider community of dog lovers. What and how dogs eat influences every aspect of their health and happiness. That’s why BRUX exists – to educate, inspire, and empower dog owners to feed raw and give their dogs the life they truly deserve.

Katrin & Orri

Founder
katrin@brux.ee

My journey with the world of raw feeding started back in 2016. I started to look for new products for my store MyPet and stumbled upon a company that had packed and balanced raw dog food. Around that time, there were no balanced raw mixes available in Estonia and most of the pet owners, including myself, were feeding their dogs with kibble. Orri did occasionally get fresh meat in addition to his kibble, but that was about it. The more I looked into the world of raw dog food, the more it appealed to me. Today, MyPet has the biggest selection of raw food in Estonia. In addition, I have managed to gather a team of people, who strongly believe that feeding your pet raw food is the best. My dog Orri, is a feisty 15-year-old gentleman, and his diet has been 100% raw for half of his life. I am convinced that he is in such good health all thanks to being fed proper balanced raw food.

I have been in the world of raw feeding for over 7 years now and it’s been a dream for a while now, to create my own raw dog food brand. At some point, we started talking with Paula about it.. and look where it got us! Thanks to the amazing quality and price comparison, we hope to reach a wider audience of dog people with BRUX. As I have a great experience in the pet world, as a store owner and after going through additional seminars and trainings, I am excited to share all the knowledge I have regarding raw feeding.
 And why BRUX? Because Orri already has his MyPet.

Henriete & Flat-coated retrievers

Latvia – country manager
henriete@brux.ee

My relationship with raw food began in 2018, when I bought my first flat-coated retriever. I took the puppy form aborad and when he arrived, he had loads of different health problems – not gaining weight, vomited when eating dry food and pooped a lot.  We tried at least 6 various dry food brands, both veterinary and professional, the most expensive, but none of them suited to him. His body simply rejected kibble. Thanks to my friend Diana (from Barf’us) and veterinarian Ilze Pētersone, I started my raw feeding journey. I wouldn’t have had enough knowledge to know where to start from. With the support of both of these amazing ladies, I gained the basic knowledge of raw feeding and everything changed from that day. In the beginning I was very afraid of making all of my dog’s meals from different raw materials. Not sure if I was able to balance all their meals properly, etc. One night, my husband came home with a beef steak and said “this is it – we will start today!”. 
It’s been 5 years since that night and up to this day, all my dogs eat balanced raw food daily. I have also attended a lot of seminars about raw feeding, with various couches and veterinarians, and learned a lot about feeding methods and principles. I have also taken the official course of Cynology at LKF, where there is a separate topic devoted to feeding dogs. I have also read a lot books about raw feeding. All these different sources have really assured me, that raw feeding is really the best thing you do for your dog. 

I found out about BRUX through Paula, as I have been followed her on social media for many years. I have also witnessed how BRUX first started and as of today, all my dogs have transitioned to eating it daily.
I am grateful that raw diet & the interest in nutrition has brought me together with BRUX and the great team behind it, who have created this brand to give an excellent opportunity to feed any dog ​​with raw dog food, offering a great price, quality, balanced and complete composition combining it with convenient packaging.

Mia & the gang

Estonia – breeder program, sponsorships & event management
mia@brux.ee

My journey with raw food began in 2016, when I got my first cat. I’ve always wanted to give my pets only the best, so I started looking into fresh food as soon as she joined our family. At first, it was just adding raw meat and a few organs to her kibble.

In 2020, when we got our first dog, Daisy, I dove deeper into learning about raw food and began feeding her both premade raw meals and homemade recipes.

I’ve been a fan of BRUX since day one. I ordered the very first batch they ever produced—and I haven’t looked back since.
So when the opportunity arose to become a member of #TeamBRUX, I simply couldn’t say no.

All four of our dogs are thriving on BRUX, and our cats are just as obsessed!
It’s well known that good food = good mood, but for me, what matters even more is: quality food = healthy, happy four-legged friends.